Buyer personas are extremely important. They determine who your customers are, what they do, what their challenges are and what they are looking for. Armed with this information you can target your customers specifically with information that's relevant to them. This will mean your content will be laser guided and mean your hit rate will increase. In simple terms it means you can be more efficient with your content and get better results.
This ebook will tell you
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Create Buyer Personas That Work!
How do you create buyer personas? What are buyer personas for? Why use buyer personas? This ebook will tell all... On top of this it includes a template so you can create your own!
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