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For the last four years, Wyzowl's annual State of Video Marketing Survey has helped thousands of marketers build a complex understanding of the video marketing landscape. 


This year's report paints the picture of a thriving, growing industry which continues to add significant value to marketers and consumers alike. 

Equally, it tells the story of new and emerging technologies which could be poised to disrupt the industry. Which trends are being adopted? Which ones are effective, and which ones aren't? 


Our survey answered these questions, and many more – and you'll find them all in this document.


Here are just a few of the highlights:


Key stats include

  • Video marketing usage is rising rapidly among brands and marketers.
  • YouTube is clearly the most widely-adopted video channel for marketers – and also regarded, by them, as the most successful/
  • The average consumer watches more than an hour and a half of online video content per day, with around 15% averaging more than three hours. 
  • 2018 looks set to be a breakout year for LinkedIn video. The number of marketers sharing video content on LinkedIn is around 38% right now – this is set to rise to 55% in 2018.
  • Interactive video adoption will also soar from 1 in 5 marketers currently, to almost 1 in 3.
  • Snapchat video continues to flounder for brands. Just 11% used it in 2017, and this is set to fall even further to 9% in 2018.

The State of Video Marketing 2018

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