We ran our first ‘State of Video Marketing’ survey in early 2015 and were fascinated by what we found.

In our 2016 survey, we looked to build on these foundations, while dramatically increasing our scope and focus. Whereas last year’s survey focused exclusively on video from a business point-of-view - spending, ROI and strategy - this year we wanted to drill down into the audience’s take on branded video as well. What role does video play in their online experience?

Key stats include

  • 98% of us have watched an explainer video to learn more about a product or service.
  • 77% said that the video has convinced them to buy a product or service.
  • Where both text and video are available on the same web page, 69% of users would prefer to watch video to learn about a product or service.
  • 83% of businesses who have an explainer video on their home page believe that it’s been an effective tool.

Get all 45 data points along with analysis by downloading the complete report for free.

The State of Video Marketing 2016

Video Marketing Statistics 2016 - This report provides fresh data on the state of video marketing in 2016 from a business and consumer point of view. 

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